PRAUS (prah-oos΄) strength under control.
steady courage; remaining disciplined while one retains a fierce spirit, courage, power and humility.

“Blessed are the meek”

These days, words like humility and meekness often come with negative connotations.

The world needs all the good that we can do.

The world needs positive messages more than ever.

PRAUS means strength & humility 

“carry your strength, but know when to use it.”



 spreading the message of strength through humility

we pledge 10% of all net profits to charity

Are we speaking to you?

We are a positive lifestyle brand inspired by first responders, our military, veterans and all the everyday heroes like you living PRAUS everyday!

It's about you, not us

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